Saudi Arabia is no longer just a follower in the global tech race. In 2025, it is shaping up as the AI powerhouse of the Middle East and North Africa (MENA). Strategic investment, government incentives, and citizen engagement have together created an ecosystem where innovation and opportunity thrive. 
 
For investors and entrepreneurs considering business setup in Saudi Arabia, this wave of AI momentum offers both compelling opportunity and important implications. 

Here’s what is happening, and how the business setup process in Saudi Arabia is changing in response. 

1. The Scale of AI Adoption and Government Strategy

Over recent years, Saudi Arabia has invested heavily in AI and ICT (information and communication technologies). The ICT sector contributed over 4 percent of GDP and was valued at approximately SR166 billion in 2023. 

Saudi Data & Artificial Intelligence Authority (SDAIA), founded in 2019, serves as the centerpiece of the national AI strategy. It is backed by education programs, regulatory frameworks, data infrastructure, and a strong push toward generative AI. 
 
One major initiative is “One Million Saudi in AI” which aims to train one million citizens in AI awareness and skillsets. More than 424,000 Saudis have enrolled in foundational programs already, under the SAMAI initiative.

2. Citizen Experience, Talent, and Infrastructure

Part of Saudi Arabia’s AI strength comes from strong citizen buy-in. Surveys show high public awareness of AI concepts and use-cases. For example, a SDAIA survey in 2024 found that 75 percent of the Saudi public know the concept of AI, and 64 percent recognize real AI use‐cases. 
 
The younger population under 30 represents a large part of the workforce. By investing in education, training, and technical infrastructure, Saudi Arabia is building not just demand for AI products but also internal capacity to deliver them. 
 
On the infrastructure side, there is strong growth in data centres, cloud platforms, regulatory work (e.g. data protection laws), ethical and governance frameworks around AI, and partnerships involving global tech firms. These are reducing friction for companies wanting to build AI-enabled products or services inside the Kingdom.

3. Implications for Company Formation in Saudi Arabia

With AI rising fast, what should entrepreneurs and investors know about company formation in Saudi Arabia in this landscape? 

• Companies specializing in AI, data analytics, machine learning, and related tech will find a favourable regulatory and policy environment. Government strategies reward firms that align with priority sectors.

• For startups, having clear plans related to AI use, data governance, local collaboration, and ethical frameworks will help in licensing, partnerships, and approvals. 

• The business setup process in Saudi Arabia may include additional regulatory requirements around data handling, cybersecurity, and compliance with AI ethics standards, depending on the sector. 

• Because the government is pushing digital transformation across sectors like education, health, mobility, energy, and governance, companies can tap into public-sector projects, grants, and incentives more easily if their offerings intersect with AI and data.

4. Considerations in the Business Setup Process

While the opportunities are enticing, there are also practical challenges for setting up a business in this field:

• Regulatory compliance in AI, especially around data privacy, liability, ethics of models, and transparency, is evolving. Firms must stay updated.

• Talent is growing but still developing; attracting AI specialists may require investment in compensation, training, or relocation. 

• Infrastructure investment in data centres, cloud capacity, and digital regulation (e.g. data protection laws) will differ by region and sector. 

• Navigating local culture, government procurement norms, and aligning with Vision 2030 priorities is a strategic part of setting up a sustainable business. 

5. Why This Matters for Entrepreneurs & Investors?

For entrepreneurs considering business setup in ICT sectors including AI, data, or tech innovation, Saudi Arabia offers:

1. Strategic sector alignment – AI is core to national strategy, which means incentives, easier policy support, and government backing.
2. Growing market demand – Buyers, government agencies, regulators, and consumers are more open to AI-based solutions.
3. Clear regulatory frameworks – Rules on data, ethics, privacy, and AI governance are increasingly formalized, lowering risk.
4. Infrastructure readiness – From cloud and edge services to international partnerships, the physical and institutional setup is improving rapidly. 

6. Steps to Leverage the AI Wave

If you’re planning for a business setup in Saudi Arabia in tech/AI-adjacent sectors, the following approach may help:

• Define your sector focus clearly, AI, data analytics, etc., aligning with national priorities. 

• Ensure compliance with data protection, cybersecurity, and ethical norms. 

• Choose the right legal form (LLC, special tech licences, etc.). 

• Seek partnerships or licensing within SDAIA or government programs. 

• Plan for talent acquisition like hiring, training, or remote/offshore partnerships. 

• Leverage investment incentives, funds, or accelerators related to AI. 

To sum up, Saudi Arabia is building the regulatory, cultural, infrastructural, and educational foundations for a future where AI is deeply embedded in everyday business and governance.

For anyone considering business setup in Saudi Arabia, this is the moment to act, but wisely. Align with the AI strategy, understand the policy environment, build with purpose, and seek expert guidance for a strategic market entry and a fully compliant setup.